Isabella Stewart Gardner Museum

Daring, inviting and sensuous

Isabella Stewart Gardner was a remarkable woman, possessing an energetic intellectual curiosity and a love of travel. Throughout her journey, she created an eclectic art collection. To house her growing collection, she founded her own museum. More info

A museum for which we designed a website, which - just like Isabella - offers an experience that is ‘inviting’, ‘sensuous’ and ‘daring’. Through intensive workshops and research in the museum during our ‘artists-in-residence’ stay, we quickly learned a great deal about the needs and wishes of the museum and its visitors.

Each concept was tested in the museum among its visitors. With each iteration, we made the information on the website more accessible. Information includes visiting information to plan your visit, who Isabella was and also the Gardner’s vast collections of art, the garden, the rooms and - my personal favourite - music. Less info

roleconcept, ux, user research

typecultural, website, museum experience

awardsInternational Design and Communication Award 'best website'