Let's be fair: the housing market in the Netherlands is atrocious. Ymere found that nearly 40% of dutch tenants have a desire to move houses within 2 years, but many don't dare to. The market is stuck. Ymere wanted to change that. The premise was enticing: create the Tinder for house swapping. A great idea, but nobody knew what it would truly be. Yet. An enormous amount of research was spend on defining the need, yet the service itself was undetermined. The starting point would be a digital service that would bring latent tenants together to facilitate the exchange.

The Pressure Cooker process

We conducted a Google Design Sprint, at Fabrique called a Pressure Cooker, with Ymere. During this 2-week process, we rapidly iterated on ideas through rigorous cycles of designing, prototyping and testing.

The result

Moving from Powerpoints and research documents, we created a clickable prototype, that showcased key user journeys such as creating a profile that includes your current home, setting up search criteria, Tindering other people's houses, and more. This user-driven approach informed the (digital) service's requirements moving forward with Ymere.

After the Pressure Cooker, a different team would eventually fully complete the digital service.

Hi! I am Jesse. I create intuitive products that solve problems and people love to use. Most recently, I led the Experience Design team at VanMoof, orchestrating the experiences of our riders, our potential customers and our service-layer colleagues.

Want to talk work? Simply reach out.

Jesse Timmermans

Lead UX

What I do

  • Strategic UX
  • Concept design
  • Design leadership
  • Scrum master
  • UX consultancy
  • Creative facilitation


  • The Valley

    Since 2021

  • The Garage by EON

    2019 - 2021

  • Fabrique

    2013 - 2019


  • Industrial Design Engineering MsC, Technical University of Delft. Design for Interaction / Strategic Product Design

    2007 - 2013

Selection of clients

  • Nike, ING, Daikin, Zelus, IKEA, Blokker, Isabella Stewart Gardner Museum, EON, Essent, Yale Center for British Art, Southbank Centre, Anytime by Interamerican, National Gallery, Independer, Ymere, De Key, Stadgenoot, NEMO Science Museum, GVB Amsterdam, Nationaal Militair Museum, Rijksmuseum, De Kleine Komedie, ONVZ zorgverzekeraar, SmartOcto, Braingineers.