More projects

  • Independer

    As an independent comparison site, Independer helps consumers make informed financial and insurance decisions. We collaborated to create a world-class comparison and purchasing tool that is used by millions customers in the Netherlands. Independer and I have a rich history. In 2015, I helped designing key flows like purchasing health, home and car insurances to improve conversion overall. Flash forward to the present and my role is that of brand-driven innovation. I design and direct for impact with new services, that I get to build up with them from strategy to execution, often using scrum or design sprints to get there.

    roleux, scrum master, direction, strategy

    when2015 - ongoing

    urlhttps://www.independer.nl/

  • Braingineers

    Braingineers offer an interesting product called Brainpeek, a neuromarketing research tool that tracks emotions in real-time of respondents when they are engaging with any digital product. It measures joy, frustration, engagement mapped on screen through eye-tracking. But how to offer this information to its users? That's where we come in. Collaboratively, we developed the dashboard for Braingineer's customers, offering an interactive report for each conducted test with relevant graphs, insights and infographics.

    roleux, direction

    when2017 - ongoing

    casehttp://braingineers.com/

  • Wolfgang App

    With Wolfgang, Johan Idema and Fabrique brought the concert hall into the 21st century. Wolfgang enriches the experience with explanations and storyline. The goal was to make classical music more accessible for younger audiences. Wolfgang stimulates discussion on the future of live music and tackle concert hall etiquette. I designed the app to fit the content. Many design decisions let to an app that is not intrusive in use, while still offering the enriched concert experience. The jury of the SpinAwards called it 'a good example of acceptable disruption'.

    roleux, user research

    when2015 - 2017

    awardsiF Design Award, SpinAward

    casefabrique.nl

  • SmartOcto

    SmartOcto is a tool for editors and content marketeers. Based on Big Data, SmartOcto calculates the best scenario for each story. Across all the nearest content channels. My role was to develop the concept from the perspective of the user and feeding that into the scrum process. The result is a virtual colleague who always keeps you up to date on the impact of your stories, and supports you with useful tips and tricks: integrated, insightful and actionable. The tool was immediately picked up by major Dutch media outlets such as BNN-VARA, de VRT, De Persgroep, Heijmans and SBS.

    roleux, concept, ux direction

    when2015 - ongoing

    awardsDutch Interactive Award nomination 'data'

    casefabrique.nl

  • HuisjeHuisje App

    The housing market in the Netherlands is atrocious. Nearly 40% of dutch people have a desire to move houses within two years, but nobody dares to. The market is stuck. Ymere wanted to change that. The premise was enticing: create the Tinder for home exchange. A groundbreaking idea, but nobody knew what it would be. Yet. I facilitated a design sprint with Ymere, where we rapidly iterated on ideas through rigorous prototyping and testing. The result was the foundation for the app we know today.

    roleux, concept, prototyping

    when2016 - 2017

    urlhttps://www.huisjehuisje.nl/

  • GVB Amsterdam

    Together with the GVB, Fabrique designed the new ticket vending machines. The primary objective: faster circulation. A unique challenge in that it was the first time that the company had enlisted a design agency for a more user-centric approach. A challenge was to design an interface that combines a digital interface with physical elements. My role was to translate the key concept principles into modular UX patterns, using prototypes to rapidly test with users and iterate.

    roleux, prototyping, user research

    when2016

    casefabrique.nl

  • National Gallery

    Fabrique was chosen to rebrand this Great Gallery and to create the digital means to support that new direction. Part of our process was to develop ‘next generation’ digital applications in close collaboration with the museum’s communication department. I facilitated a variety of workshops that not only resulted in customer journeys, brand insights and persona’s, but also created prototypes that we tested in the museum.

    roleux, prototyping, creative facilitation

    when2016

    urlhttps://www.nationalgallery.org.uk/

  • De Key

    The housing corporation de Key manages more than 37.000 homes in and around Amsterdam. De Key wanted to encourage more online self-reliance within its tenants by facilitating services digitally through their new website. By designing the website, Fabrique managed to reshape the services of de Key to be more user-centric. My role was to create and improve service flows, design new features such as the balance overview and payment options and also act as concept owner in later scrums.

    roleux, concept

    when2015 - 2016

    awardsDutch Interactive Award 'service'

    urlhttps://www.dekey.nl/

  • Rijksmuseum

    The collaboration between Fabrique, Q42 and Rijksmuseum is well known, having created the website and the Rijksstudio with over 400.000 user made collections together. Since joining the team, I worked on the website overhaul, a new way of navigating the Rijksstudio, the new Rijksmuseum app, the award-winning Rijksmuseum webshop and the professional site dedicated to the dutch explorer Robert Jacob Gordon.

    roleux, prototyping

    when2015 - 2017

    awardsLovie award

    urlhttps://www.rijksmuseum.nl/

  • Southbank Centre

    As part of the larger project to revitalise the online presence of the Southbank Centre in London, they sought ways to improve their ticketing flows. Southbank Centre offers a great variety of events: one-off events, festivals, reoccurring events, with seating, different locations, memberships and more. Great for customers, but a real puzzle for any backend system. I created a detailed prototype, covering the most important user flows to serve as basis for their backend system overhaul.

    roleux, prototyping, creative faciliation

    when2016

    urlhttps://www.southbankcentre.co.uk/

  • NEMO

    In Science museum NEMO anyone can have a hands-on experience with science and technology. Fabrique developed the new website for the museum with a central focus on discovery and fun. It offers the basic interaction any museum website should strive for - ease of planning for your target audience. In NEMO’s case it could be a mother of a large family, a young couple going on their first date or a teacher at a middle school. The website also inspires discovery at home with themes and tasks for any inquisitive brain.

  • De Kleine Komedie

    De Kleine Komedie is the iconic comedy theatre of Amsterdam. The bold character of the theatre and killer conversion, are at the core of the new design. Visually striking, yet it’s in the content that it truly shines: quotes by the director, uncommon tagging and humor throughout. In designing for conversion, many user journeys were taken into account, resulting in many user-friendly persuasive design patterns (nudges). Examples are the sticky call-to-action near your thumb, clear site navigation and page hierarchy.

    roleux, concept, prototyping

    when2015 - 2016

    urlhttps://www.dekleinekomedie.nl/

  • NMM

    The National Military Museum in Soest presents a thematic story about the Dutch Armed Forces for a broad target group. Families, classes, defense experts and former military personnel: all should feel right at home here. Fabrique developed the site, the branding and a large number of the interactives. Initially, my role was to optimise the site and interactives through user testing. Since then, my role is to make sure the core design principles are still upheld.

    roleux, user testing

    when2014 - 2016

    urlhttps://www.nmm.nl/

  • Artis / Micropia

    Artis is Amsterdam’s cosiest zoo and city garden. The work ranged from designing the website and main ticketing flows to the more complex user flows, such as enabling schools to enjoy a day out in the park. We focused on a highly modular design system. This allowed us to continuously iterate, prototype and validate our design decisions with users. The system was also successfully applied to the site of their new museum called Micropia.

    roleux, prototyping

    when2014 - 2015

    urlhttps://www.artis.nl/

    urlhttps://www.micropia.nl/